Bullhead City Council member Mark Clark said the April 18 Mohave County Airport Authority (MCAA) Board meeting provided information about American Airline’s first two months of operation in the market. The airline initiated once daily flight service between Phoenix and the Laughlin/Bullhead International airport on February 16.
“We haven’t hit the ridership that we were anticipating,” Clark told fellow city council members just hours after the MCAA meeting. “Up to this point we’ve had 1,487 passengers which puts the average flight at about 47% full. According to the agreement that was signed with American Airlines, we need to be at about 77% full.”
The Airline is guaranteed “X’’ amount of revenue so the MCAA and its supporters have to subsidize to cover any shortfall.
“Looks like they’ll have to pay American Airlines for the first quarter because ridership was not as high as expected,” Clark said.
Clark said there’s some reason for optimism to increase passenger traffic and business. He said those involved are evaluating passenger use and connector patterns to identify key markets for promotion.
Mayor Tom Brady continued encouraging tri-state area residents to use the local air service in hope its operation can be sustained.
“Let’s make sure that this airline succeeds,” Brady said. “As we’ve been told before, if it fails we probably won’t see scheduled air service in our community for some time to come.”