The majority of businesses appreciate the holidays due to the increase in sales, especially during the last quarter of the year. However, most businesses do not look forward to post-holiday gift returns. Better Business Bureau (BBB) shares simple steps businesses can take to minimize misunderstandings when it comes to gift returns. BBB suggests businesses consider the following when it comes to return policies:
- Make the return policy visible. Display return policies on walls, receipts, the checkout counter, and on the company website to make consumers aware of the return process – and, hopefully, avoid misunderstandings.
- Offer gift receipts. Make it a good practice to offer a gift receipt as most shoppers will include them with their gift.
- Encourage returning merchandise unused, unworn or unwrapped. Everyone enjoys receiving merchandise in its original package, and by encouraging customers to return goods in this manner, the chances of reselling the product are higher.
- Ensure employees understand the return policy. It is important for employees to understand the return policy so it is implemented appropriately and consistently. It is also a good idea to establish a procedure for handling return issues.
- Be calm and friendly. Start with a smile when working with a customer on a return, as the process usually isn’t high on a customer’s list of fun things to do. A positive and pleasant experience may gain a loyal customer and lead to a positive customer review.
Encourage customers to share their experience by submitting a BBB Customer Review at www.bbb.org/phoenix/customer-reviews.