It’s name change time once again for the home of the Phoenix Suns and Mercury. U.S. Airways Center is going to be re-named the Talking Stick Resort arena. The naming rights agreement was announced Tuesday afternoon in a ceremony at the arena.
Salt River-Pima-Maricopa President Diane Enos points out the Talking Stick name is very fitting since the Downtown Phoenix arena is situated on land that once belonged to the reservation, which, at one time, stretched to the White Tanks Mountains.
The Talking Stick Resort’s name will be branded on the arena’s exterior, rooftop, scoreboard and the Suns and Mercury courts. Enos says the arena’s name-dropping function will certainly spark tourist interest in the resort, casino and the Pavillions shopping plaza, among the Indian community’s enterprises which help support the tribe.
Phoenix Suns President Jason Rowley says don’t expect the U.S. Airways Center to disappear overnight. The sign changes will be gradual with completion projected by the beginning of the Suns’ 2015-2016 season.
The venue was christened the America West Arena when it opened back in 1992, before it was renamed U.S. Airways Center in 2006.